Allow us to tell you why you get more bang for your advertising buck with One Africa Television! Every year, Vision Africa conducts it’s Media Metrics Report. This independent research gives a good overview of the local media landscape.
One Africa reaches an average of 300 000 viewers of which 190 000 are glued to their sets during Prime Time (Weekdays, 6pm to 9pm). That makes us one of the largest commercial advertising medium in the country with the lowest cost-per-impression rates.
Our viewers are quite remarkable because most of them fall into the LSM 6-10 (higher income) category. This means that most of them have access to a disposable income and are equipped to make better purchase decisions.
We also reach a fairly young audience. The majority of our viewers are between the ages of 16 and 30 and half of them have a matric or post-matric qualification. If you speak to One Africa viewers, you speak to the future leaders of our country.
Despite the rising popularity of online media – television is still the most popular source of entertainment and information in the higher LSM categories in Namibia.
One Africa Television has a rich demographic profile, covering all major urban areas in Namibia where the buying power lies!
Still not convinced? Contact us today and we will be more than happy to give you a full presentation on the Media Metrics results.