About One Africa
From small beginnings with a broadcast footprint covering Windhoek, Rehoboth and Okahandja, One Africa Television, with a high level of support from local, regional and global brands, has grown to become Namibia’s most popular commercial free-to-air TV station. One Africa Television provides a free-to-air digital television broadcast and relies only on advertising income.
During 2007, One Africa Television completed a major expansion of its coverage, ensuring its position as the most effective advertising medium in Namibia. Based on available census figures and current broadcast footprint, One Africa Television provides access to more than 70% of the television viewers in Namibia. Expansion will continue where possible, extending the reach of the station to viewers in smaller centres and villages with grid electricity ensuring maximum penetration of the television-viewing public.
Beyond growth in reach and viewer numbers, the station has grown in terms of its broadcast offering, increasing its popularity with viewers. One Africa Television now available in all urban areas of Namibia on NBC’s DTT platform (channel 301), Multi-choice DSTV Namibia (Channel: 284), GoTV (Channel 90) and the DSTV Namibia Mobile platform. One Africa Television provides popular local and international programming to over 200 000 Namibians every day.
Production and marketing support
One Africa’s advertisers are as varied as its viewers. The client portfolio ranges from major Namibian, regional and international brands to smaller local enterprises. In order to facilitate local advertising production, a facility that has proved to be highly successful has been put in place to assist advertisers and/or their agencies. To ensure correct and effective placement of advertisements, the marketing function assists with and develops media schedules that take shows currently broadcast into account, and particular audiences for the shows in relation to the advertisers’ products. With a combination of excellent coverage, economically active viewers, high-value programming and excellent human and technological resources, One Africa has become an industry leader.