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Vision Africa, a full-service marketing and stakeholder research company in Namibia, conducts the media metrics survey every year.
Running for the 8th consecutive year, MediaMetrics has become the de facto standard for media consumption and awareness in Namibia. It is aimed at all stakeholders with an interest in media consumption and media preferences in Namibia, offering affordable, reliable and accurate information about target audiences’ viewing, listening and reading habits and preferences.
The core of the study looks at socio-demographic info and media consumption (print, radio, TV and outdoor), but includes other measures like top of mind brand awareness, information on sport, entertainment and leisure, as well as cell phone and internet usage.